We'll assess the effectiveness of your current program
Significant risk exists for manufacturers implementing poorly written and/or laxly executed price maintenance programs with the belief they are "good enough"
Risk of being at odds with state & federal antitrust regulations - Many manufacturers "benchmark" other manufacturers marketplace programs assuming they're credible and/or capable of standing up to the scrutiny of legal review. This poses a substantial risk to their business as just an investigation can create negative PR, to say nothing of the time, expense and prolonged negative publicity of a formal investigation or indictment. Why would you even venture into an area that could potentially prove fatal to your business?
Risk of damaged credibility with channel partners - Price maintenance programs are not new and resellers know when a manufacturer is truly committed to cleaning up their brand in the marketplace, or if they are just going through the motions, ignoring consequences and dodging accountability. Your channel partners clearly understand the message being sent by laxly executed programs, with weak administration and/or selective monitoring; if you don't have the commitment, integrity or discipline to do the work in managing and investing in your own brand, why should they? Additionally, non-uniform action across resellers could pose a significant problem should the FTC get involved for unfair trade practices
Risk need not be part of your price maintenance program.
Vision Werks will provide a no-strings-attached assessment of your current UP-UMAP-MAP-MIP or other price management program. Don't wait, contact Vision Werks now!
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