Online Management Services

Unilateral Minimum Advertised Price (UMAP) programs
- Manufacturer unilaterally announces minimum advertised prices for products and refuses to deal in a product with those resellers who fail to advertise that product at or above the announced price
- Differs from Unilateral Minimum Resale Price programs in that it announces minimum advertised price vs. minimum resale price

Unilateral Minimum Resale Policy (UMRP) programs
- Manufacturer unilaterally announces minimum resale prices for products and refuses to deal in a product with those resellers who fail to resell or advertise that product at or above the announced price
- Maximum market control and product lifecycle management, removes price as a variable from your selling equation

Internet Sales Programs
- Prevents the unauthorized sales or offers for sale of products on the Internet
- "Certified Reseller" authorization process with comprehensive reseller branding package

Organizational Best Practices Development and Education
- Create internal education communication materials, conduct sales force and internal policy coordinator training for end user & reseller communication and execution
- Creation of internal processes and external communication templates for addition, promotional transition and removal of products from resale price maintained strategy program
- Creation of strategies and rolling 18 month activity calendar for managing product lifecycles and product promotions

Reseller Engagement, Promotions & Communications
- Assist in the creation of reseller education materials and brand building initiatives
- Alignment of marketing programs to resale price maintained strategy program
- Insures coordinated, timed activity throughout your supply chain, everyone works together for success

Online Reseller Authorization Portal
We transform the painful, labor intensive paper pushing procedure of authorizing your entire reseller network into a highly efficient, effective automated process electronic acknowledgement and sign-off. This Reseller Registration Portal aids your reseller's self-population of their own profile, creating a robust, real time, accessible, searchable reseller contact and business profile database. Now deploying additional policies, contracts, product initiatives and communication updates is available using minimum keystrokes and user interaction. Data is easily leveraged to existing legacy platforms minimizing man hours, data entry mistakes eliminating redundancy while delivering a clear ROI.

Intellectual Property Programs
- Online brand equity, counterfeiting and transshipping protection through monitoring brand trademarks and images

Program Benefits