Indicators of a bad, failed or poor policy
There is a great deal of confusion surrounding Unilateral Pricing programs, MAP programs and the differences between their various forms, Vision Werks can help you navigate the minefield to bring you compliance, comfort and confidence.
All pricing policies and programs should be executed with uniformity, consistency and commitment otherwise they'll likely be a waste of time, energy & resources and could subject a company to significant liability, both in credibility and from a legal standpoint
Quick test - Does the policy make the acquisition, purchase and/or ownership experience for the end consumer better than without it?
A company whose written program includes the following terms may be at risk in regard to federal & state antirust laws:
- "Violation"
- "Comply"
- "Consequences"
- "Police"
- "Enforce"
- If the policy or program has a dealer signature requirement
