About Bill Johannesen

Front line "C" level business and relationship manager with Bose Corporation, the recognized Unilateral Policy Program "platinum standard", during their brand defining growth period and national distribution expansion
Led initial adoption of UP Program by leading national chains, department stores, and independent retailers through successful negotiations with senior management leadership
Negotiated first brand exclusion to Sears "Everything on Sale" house advertising program
Acknowledged expert in integrating UP Program implementation and execution with management, sales, marketing and operations for manufacturers, independent representatives, distributors and retailers
Cross category UP experience with consumer products manufacturers in Appliance, House Wares, Sporting Goods, HVAC and Automotive Aftermarket channels in addition to Consumer Electronics

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